In the autumn of 1864 hotelier Johannes Badrutt made a bet with his English summer guest, claiming that the winter months in the Swiss Alps are much better than in England. The winter months in St. Moritz would be spoiled with lots of sunny days and magnificent snow landscapes. Johannes Badrutt invited his guest to come back in the winter, so that they could experience it for themselves. If they still weren’t convinced, he promised to cover their travel expenses.
The English guest came to St. Moritz for Christmas and ended up staying until Easter. So the “winter tourism” was born and St. Moritz became over the years also a famous winter holiday destination.
St. Moritz is the most scintillating alpine destination in the world. Its name is protected as a trademark, and stands worldwide for elegance and high class.
This is where winter sports were invented in 1864, and to this day, nowhere else are they celebrated in such style.
Guests from all over the world enjoy the stylish, cosmopolitan ambiance and a unique combination of top-quality restaurants in resort and on the slopes, hotels that set new standards in luxury at every level, and a packed calendar of top-level international events – from the White Turf horse races to the FIS Alpine Ski World Cup, and from the Snow Polo World Cup and the Gourmet Festival to Cricket on Ice.
The shopping is famously seductive, notably along glamorous Via Serlas – while close by local specialities can be found, such as the celebrated Engadin walnut cake.
Of course, the quality of winter sports on offer in St. Moritz is also outstanding – from the local mountain, Corviglia/Piz Nair, with its 100 kilometres of slopes, to the legendary Cresta Run and the world's only natural-ice bobsleigh track. It is no surprise, then, that after staging four Alpine World Ski Championships and two Winter Olympic Games (1928 and 1948), St. Moritz will host the Alpine World Ski Championships in 2017.